Shares of Trump Media & Technology Group (TMTG) surged 9% in after-hours trading on Monday following the announcement of a partnership with Crypto.com to launch a series of exchange-traded funds (ETFs) and related financial products.
Despite this gain, the stock had been down 38% in 2025 due to investor concerns.
According to TMTG’s press release, the upcoming ETFs and exchange-traded products will be centered on American innovation and are expected to launch later this year, pending regulatory approval.
The move marks Donald Trump’s continued involvement in crypto, following his previous ventures into non-fungible tokens (NFTs), memecoins, and crypto banking services.
Trump’s Business and Policy Interests Intersect
As Trump Media’s majority owner, Donald Trump has a significant influence on the company, which currently has a market cap of $4.6 billion. However, TMTG has struggled financially, reporting a $400 million loss in 2024 against just $3.6 million in revenue.
The company’s expansion into crypto ETFs further blurs the lines between Trump’s business ventures and his political agenda, a recurring concern among investors and regulators.
Crypto.Com’s Role in the Partnership with Trump’s Company
Much of the responsibility for bringing these ETFs to market falls on Crypto.com and its U.S. affiliate, Foris Capital. This model aligns with Trump’s historical business strategy, where third parties develop products using his name and brand.
Crypto.com CEO Kris Marszalek emphasized the strength of the Trump brand, highlighting its loyal following as a key asset for marketing these ETFs.
Trump Media’s New Fintech Brand Truth.Fi
The ETFs will be marketed under TMTG’s newly launched fintech division, Truth.Fi. Crypto.com will provide essential infrastructure, including backend technology, asset custody, and cryptocurrency supply.
The ETFs are expected to include a mix of digital assets—such as Bitcoin and Cronos (Crypto.com’s native token)—alongside traditional securities from various industries, including energy.
Global Availability and Market Impact of Trump Media’s ETF
Once launched, these ETFs will be available internationally, including in Europe and Asia, through major brokerage platforms and the Crypto.com app, which serves 140 million users worldwide.
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